Seven thoughtfully sourced ingredients. No fluoride. Nothing you can't pronounce.
$59.99· One jar lasts approximately five weeks.
Subscribe and your first box arrives as the full Ritual Kit: a boar bristle bamboo brush, a glass travel jar, a 100% copper tongue scraper, and a handwritten note with your ritual card. Yours free with your first delivery.
Built for luxury, from the first ingredient to the last.
Free U.S. shipping · Your One Jar Guarantee
Free U.S. shipping · Five weeks per jar on average
No filler, no anonymous 'natural flavors.' Every ingredient here has a job: to remineralize, protect, polish, or freshen. And each is sourced from the one place in the world that does it best.
It's the same mineral your tooth enamel is made of. Hydroxyapatite has been studied for enamel remineralization, and it is the fluoride-free ingredient at the heart of the formula.
We source ours from New Zealand, where BSE-free, pasture-raised herds set the world standard for clean bovine hydroxyapatite. At 15%, we load it heavy, because it's the ingredient that does the work.
Xylitol starves the bacteria that feed on sugar and helps keep your mouth's pH in balance. Dentists have recommended it for decades.
Finnish birch, never corn-derived. It's the real thing, and it's what makes the powder taste clean instead of chalky.
The gentlest polishing clay there is. It lifts surface stains from coffee, wine, and tea for a naturally brighter smile, without the harsh abrasives that wear enamel down.
Georgia white kaolin, prized for its fineness: clean teeth, zero scratching.
Trace minerals that support a healthy mouth environment. Nothing stripped, nothing synthetic.
A 2,500-year-old seaweed salt, still hand-made on a tiny island in Japan's Seto Inland Sea. One of the rarest salts on earth.
A bright, cooling mint flavor that makes brushing something you look forward to. Never a synthetic "mint flavor" cover-up.
Steam-distilled peppermint from Italy's Piedmont hills. The real thing, not a lab-made flavor: the taste, done honestly.
A softer, sweeter mint than peppermint. It rounds off the sharp edge so the flavor stays cool and easy rather than biting.
Steam-distilled spearmint from India. It sits alongside the peppermint to make the mint taste fuller, not louder.
A clean, cooling freshness that actually lasts through the day, not the quick fade most powders give you.
Organic menthol crystals, plant-derived from mint. The reason your mouth still feels fresh hours later.
Teeth feel noticeably smooth and clean after each brush.
The powder-to-paste ritual becomes second nature, and breath stays fresher between brushes.
Surface stains from coffee and wine begin to lift, and one jar lasts about five weeks on average.
I tried this tooth powder, and my teeth felt noticeably smoother and cleaner than with regular paste. Almost like I just left the dentist. The natural mint taste is mild and refreshing without any chemical aftertaste, and a little goes a long way.
Try Crown for 14 days. If it's not for you, tell us and we'll refund your jar. No return shipping, no forms, no hassle.
Read the full guaranteeRemineralization is a weeks-long process, not a first-brush effect. What you notice first is how clean your teeth feel; the mineral work happens underneath.
Crown is made with 15% micro-crystalline hydroxyapatite (MCHA), the mineral your teeth are made of.
Crown is a cosmetic tooth powder. These studies describe hydroxyapatite as an ingredient; Crown has not been independently clinically tested. Not a substitute for professional dental care.
Rinse thoroughly. Repeat morning and evening.
Crown Tooth Powder started with a simple question: why does oral care look and feel like it was designed in a lab? We wanted something different, something you'd be proud to leave on your counter.
Every jar is hand-finished in small batches. We chose considered design over mass production. Seven ingredients instead of sixty. Sourced globally, assembled locally, with care at every step.
No. Crown Powder is fluoride-free. It is made with microcrystalline hydroxyapatite (MCHA), the same mineral your teeth are made of, which has been studied for enamel remineralization.
Paste is mostly water, thickeners, and foaming agents. Powder is just the actives. Without water, there's no need for preservatives, and the ingredients stay potent until the moment they touch your brush. The foam you're used to is SLS, a detergent that does nothing for your teeth. Crown skips it, so it feels different for the first few days, then most people never want to go back.
Your One Jar Guarantee. Email hello@crowntoothpowder.com within 14 days of receiving your first jar and we'll refund you in full. You keep the jar.
Wet your brush, press it gently into the jar so a little powder clings, and brush in soft circles for two minutes. The powder turns to a fine paste as you go. Rinse thoroughly, morning and evening.
Crown's polishing base is calcined kaolin clay, which measures softer on the Mohs hardness scale (about 4.5) than tooth enamel (about 5 to 5.5), so it lifts stains without scratching. Hydroxyapatite is widely used in formulations for sensitive teeth. If you have crowns, veneers, bonding, or active gum issues, it's designed to be gentle, but your dentist knows your mouth, so check with them if you're unsure.
The mint taste fades sooner than a conventional paste's. That's because paste "freshness" is mostly synthetic flavor and foaming agents coating your mouth. Crown's xylitol keeps working on odor-causing bacteria long after the flavor fades. The clean lasts longer than the taste.
Each jar holds 35 g of powder, which lasts five weeks on average with twice-daily use. Lighter use lasts longer, and sharing a jar lasts less.
Seven ingredients: New Zealand micro-crystalline hydroxyapatite, Georgia white kaolin clay, organic Finnish birch xylitol, Japanese Amabito no Moshio sea salt, Italian peppermint oil, Indian spearmint oil, and organic Indian menthol crystals. Nothing else.
Every jar is hand-finished in Houston, Texas and ships free anywhere in the U.S.
